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At Alice And Olivia at High Fashion Apparel (“we,” “us,” or “our”), we value your trust and are committed to protecting your personal information with the same care we put into crafting our premium fashion collections. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website highfashionsapparel.com or make a purchase from us.

1. Information We Collect

To provide our global clientele with a seamless shopping experience for our Best Sellers, BRIDAL collections, CLASSICS, and other premium apparel, we collect:

  • Personal Identification Information: Name, email address, shipping/billing address, phone number when you create an account or place an order.
  • Payment Information: Credit/debit card details (processed securely through PCI-compliant gateways), PayPal information for transaction processing.
  • Transaction Data: Purchase history, items viewed, wish lists for our DRESSES, JUMPSUITS, and other collections.
  • Technical Data: IP address, browser type, device information to optimize our site for international shoppers from Tokyo to Paris.
  • Usage Data: How you interact with our site, including pages visited, time spent, and navigation patterns, particularly for our HOT SALE items and new arrivals.
  • Marketing Preferences: Your communication preferences for updates about our Matching Sets, MAXI dresses, and seasonal collections.

2. How We Use Your Information

We use your information to provide the sophisticated shopping experience expected from a premium fashion retailer:

  • Process transactions for our Blazers, Coats & Jackets, and other collections with 256-bit SSL encryption security
  • Provide customer support for inquiries about our BRIDAL or GUEST OF collections
  • Personalize your experience with recommendations based on your interest in JEANS, Jumpsuits & Rompers, etc.
  • Improve our website and product offerings for our international clientele
  • Send tailored promotions about our CLASSICS or limited-edition items (with your consent)
  • Prevent fraud and enhance security for transactions across all currencies
  • Comply with legal obligations as a Chicago-based global retailer

3. Data Sharing and Disclosure

We may share your information in these limited circumstances:

  • Service Providers: Trusted partners who assist with payment processing (Visa, MasterCard, PayPal), shipping, marketing, and IT services – all bound by confidentiality agreements.
  • Legal Requirements: When required by law or to protect our rights, such as preventing fraudulent transactions on high-value BRIDAL orders.
  • Business Transfers: In connection with any merger or sale of company assets, with appropriate notice.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve fashion-forward customers worldwide (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Storage and Security

We implement robust security measures worthy of our premium brand:

  • 256-bit SSL encryption for all transactions, matching international banking standards
  • PCI-DSS compliant payment processing for purchases of DRESSES, JACKETS + COATS, and all collections
  • Regular security audits of our systems
  • Limited access to personal data only to employees who need it to process your orders

While we take all reasonable precautions, no internet transmission is 100% secure. We encourage customers to use strong passwords and monitor account activity.

6. Your Rights and Choices

You have certain rights regarding your personal information:

  • Access: Request details of personal data we hold about you and your purchases.
  • Correction: Update inaccurate shipping or account information.
  • Deletion: Request deletion of personal data, subject to legal requirements.
  • Marketing Preferences: Opt-out of promotional emails about our HOT SALE items or new collections.
  • Data Portability: Request a copy of your data in a machine-readable format.

To exercise these rights, contact our style concierge at [email protected].

7. Cookies and Tracking Technologies

Like most luxury e-commerce sites, we use cookies to enhance your shopping experience:

  • Essential Cookies: Necessary for site functionality, like adding CASUAL wear to your cart.
  • Performance Cookies: Help us improve site performance for browsing our MAXI dresses and other collections.
  • Functional Cookies: Remember preferences like currency or language settings.
  • Targeting Cookies: Used to show relevant ads for products like our JEANS & Denim based on your browsing.

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

8. Children’s Privacy

Our sophisticated collections are intended for adult shoppers. We do not knowingly collect information from children under 16. If we become aware of such collection, we will take steps to delete it.

9. Changes to This Policy

We may update this policy to reflect changes in our practices. The updated version will be posted on our site with a new “Last Updated” date. Significant changes will be communicated to registered customers.

10. Contact Us

For privacy-related inquiries or to exercise your rights, contact our Data Protection Officer:

Alice And Olivia at High Fashion Apparel
2457 Tator Patch Road, Chicago, US 60610
Email: [email protected]